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Be Seen Where Buyers Pause, Learn and Decide

From seminar theatres and live demonstrations to networking spaces, registration areas, digital campaigns and high-traffic feature zones, sponsorship places your brand inside the visitor journey - not around it.

It allows you to connect with security professionals, facilities managers, safety leaders, fire protection specialists, procurement teams, consultants and technical decision-makers before, during and after the event.
 

  • Pinnacle
  • PSIRA

Build a Sponsorship Around Your Objective

Whether you want to launch a product, dominate a category, host a conversation, drive traffic to your stand or align your brand with innovation, we can help shape a sponsorship package around your goal.

Sponsorship opportunities may include:

  • Thought leadership and seminar theatre sponsorship
  • Live demonstration and feature area sponsorship
  • Visitor experience and registration branding
  • Networking lounge and VIP sponsorship
  • Digital campaign and email sponsorship
  • Product launch and innovation showcases
  • Custom branded activations
  • wisualarm sponsor
  • pinnacle sponsor

How to Secure Your Sponsorship

  1. Explore Packages: Choose the sponsorship that matches your goals.
     
  2. Collaborate With Our Team: We’ll partner with your marketing and brand team to create a tailored strategy, aligning placements and messaging with your overall campaign goals.
     
  3. Activate Your Brand: Launch pre-event promotions and maximise exposure before, during, and after the show.
     


 

Turn Attention Into Advantage

The strongest brands do more than attend the market.

They shape it.

Position your business at the centre of Africa’s Integrated Protection Marketplace and connect with the people driving investment across security, occupational health and safety, facilities management, fire protection, energy and smart building solutions.

Be visible. Be influential. Be part of the decision.

Zelda Jordaan

Zelda Jordaan

Business Development Manager

T: +27 (0) 10 003 3082
C: +27 (0) 82 287 8110
E: zelda.jordaan@montgomerygroup.com
Johan Van Heerden

Johan Van Heerden

Sales Exectutive

T: +27 (0) 10 003 3072
C: +27 (0) 82 887 6627
E: johan.vanheerden@montgomerygroup.com

Sponsorship FAQs

Sponsoring the 4 Shows positions your brand in front of thousands of decision-makers, buyers, consultants, facilities managers, safety professionals and security leaders from across Africa. As Africa's Integrated Protection Marketplace, the event provides a unique opportunity to increase brand visibility, strengthen industry positioning and engage highly targeted audiences before, during and after the exhibition.

Strategic sponsorship places your brand in high-visibility areas throughout the visitor journey, helping you connect with attendees before they reach the exhibition floor. Many sponsorship opportunities are designed to increase engagement, drive traffic to your stand and create meaningful conversations with potential customers.

Yes. We understand that every business has different objectives. Our team can create tailored sponsorship packages that align with your target audience, marketing goals and budget, ensuring maximum return on investment and brand exposure.

Getting started is easy. Simply complete the sponsorship enquiry form and a member of our team will contact you to discuss available opportunities, branding options and customised sponsorship packages. Early booking is recommended to secure premium sponsorship inventory and maximise visibility.